Japan experienced an unprecedented youth fashion boom during the company’s first decade of operation (70s-80s). As designer character brands, abbreviated as “DC,” emerged one after another, ASK developed and deployed spaces throughout Japan where these fashion brands were concentrated. After establishing a distinctive planning business through business development ideas from mass retailers to fashion buildings, such as JUSCO/AEON Group and Nichii/MYCAL (at the time, now a part of AEON Group), ASK was listed on JASDAQ. In the 90’s, the era of “goods” gave way to the era of “things”. The scale of business expanded from the period of high economic growth through the bubble period, and the company became involved in the development of large-scale shopping malls and urban planning. In the 90s, the company was commissioned to work on projects that were ahead of their time such as the largest shopping mall project in western Japan at the time, developed in Hiroshima Prefecture (1990), the Olympic reclaimed island city concept by Osaka City (1991), the Tennozu Isle Bayside Town development in Tokyo (1992), the resort concept by Ayabe City in Kyoto (1995), etc. In the 2000s, the company started its activity in the real estate financing industry through real estate securitization. The company was involved in the development of Japan’s first listed real estate investment trust property in Harajuku, Tokyo (2001), the development of the former site of the Tamaya Department Store in Fukuoka (2002-), the “urban renewal” project that attracted the Isetan Mitsukoshi Group to the former Kokura Sogo Department Store (2004), and “regional development” such as Dream Town in Hamada, Aomori Prefecture (2007-). The company has also created many prominent landmarks in Japan, including the real estate acquisition of the Ginza Head Office/Head Office (2002), which is the Japanese headquarters of one of the world’s largest maisons, and the capital investment and planning of the hot spring theme park “Oedo Onsen Monogatari” (2002). The overseas expansion started in the 80s. The company established local subsidiaries in New York, Los Angeles in the U.S., and Milan in Italy, formed an alliance with AS Watsons in Hong-Kong. In the 90s, the company started international joint ventures with Chinese state-owned enterprises, such as Shanghai Ask Construction & Decoration Engineering Co., Ltd.  (ASK has held 60% stake in the company since 1993, and it has received the corporate credit rating of AAA a total of three times), and Beijing Capital Thinking Investment Management Co., a think tank company with Beijing Capital Founding Group (since 2009, ASK holds 50% stake). Since its establishment in 1974, ASK has been involved in more than 3,000 projects.